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Meet the team that gets things done.

We're all about teamwork

We are a dedicated team of professionals helping Travel Industry businesses to drive business growth and a positive impact simultaneously. We challenge the status quo in everything we do. We believe it is possible to create an ecosystem where companies create real shared value.

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Meet the team

Maribel Esparcia Pérez

Co-Founder & Business Developer

University Professor at the University of Lleida - Faculty of Law, Economics and Tourism,  with a degree in Tourism Management and Master in Hotel Management.

She is a Change Agent Certified with Environmental, Social and Good Corporate Governance leadership skills by the International Society of Sustainability Professionals.

Keynote Speaker at international industry conferences. This year, she has been part of the Women in Science and Tech Congress WSCITECH19 celebrated in Barcelona and the CSW63 & SDG’s Congress in United Nations HQ, New York.

With broad experience in the industry, she has worked in the Travel industry for more than a decade, at an international hotel chains and independent properties, where she gathered experience in operations and strategy.

Furthermore, she has carried out research and strategy projects for different universities and companies since 2012.

Founder of the company Purpose-Driven Net in London (2016) and currently is the Founding Partner of The European Sustainable Hospitality Club (2019).


Dan Pontarlier

Co-Founder & Digital Strategist

Diploma in Tourism, Master in Hotel Management and Master in Tourism, Sustainability and ICT.

His professional experience focuses on different areas of the tourism sector, specialising in the hotel industry where he was responsible in the areas of Revenue Management and Marketing; and later responsible in the area of CSR and Environment for the Barcelona Hotels Association.

Keynote Speaker in ACC10 of the Generalitat de Catalunya on sustainability in the hotel sector and author of the Strategic Sustainability Plan (2017-2019) in collaboration with the Barcelona City Council, with the incorporation of 135 hotels.

Professor in public universities and business schools, he accumulates more than ten years of baggage in the sector and a vocational orientation to the sustainable management of the destinations and the companies that compose them.

Founder of Sustainable-Man.com in France (2017), promoting sustainability in the fashion and travel industry, he has been Master of Ceremonies in events such as the Post Industrial Fashion Show 2018 in Barcelona and the event Presente Ancestral during the Paris Fashion Week in 2019.


Sara Mokhtari

Digital Marketing Assistant

On her early 20s, she already holds a degree In Languages and modern culture for hospitality and tourism at the University of Genova in Italy and currently finishing an MBA in Project Management at BEBS Barcelona Executive Business School.

Her international work and life experiences in Iran, Spain and England which allowed her to improve her knowledge in languages, being fluent in Italian, Persian, Arabic, English and Spanish.

By traveling and with her social skills she learned the different needs of various cultures and the importance of listening, working in a group and adapting.

Passionate about the online world, fashion and photography,  Sara wants to dedicate herself to the world of digital marketing, trying to convey trust, curiosity and positivity.


Novi Kartikasari

Business Development Assistant

Novi has come more than 12,000 kilometres away from home to pursue her Master degree in Tourism and Hospitality Management at ESEI International Business School Barcelona.

She speaks Javanese, Indonesian, English and more Spanish she want to admit. Working in international hospitality industry for about three years, she achieved ‘Best Talent of the Year’ in Ibis Hotel Semarang and ‘Best Talent of the Months’ in Pullman Bali Legian Beach.

Novi has a passion for travel, hiking, photography and dancing while she holds a black belt in taekwondo.

She has been active a lot in local NGOs, reason why her final Master project is in regards to create a resilience accommodation in Bali Indonesia as the solution that is ready to be implemented for environmental and social issues.


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